Board Pensions

Brand system and campaign for a nonprofit.

Clean, minimal branding visuals featuring charcoal and warm gray tones for a nonprofit pension campaign.
Clean, minimal branding visuals featuring charcoal and warm gray tones for a nonprofit pension campaign.
The Love Hot Sauce

Crafted packaging and identity that balances bold flavor with subtle warmth, using a neutral palette to highlight the product’s story and personality.

Close-up of sleek hot sauce bottles with minimalist labels in off-white and charcoal, arranged on a warm gray backdrop.
Close-up of sleek hot sauce bottles with minimalist labels in off-white and charcoal, arranged on a warm gray backdrop.
Fintech Platform

Developed brand storytelling and visual systems to simplify complex financial education, making it approachable and engaging for diverse users.

Gallery

A curated selection of projects showcasing thoughtful design.

Minimalist brand system for Board of Pensions with clean typography and muted tones.
Minimalist brand system for Board of Pensions with clean typography and muted tones.
Bold packaging and identity design for The Love Hot Sauce featuring warm reds and simple graphics.
Bold packaging and identity design for The Love Hot Sauce featuring warm reds and simple graphics.
Visual storytelling layout for a fintech education platform with clear, structured elements.
Visual storytelling layout for a fintech education platform with clear, structured elements.
Creative campaign artwork emphasizing clarity and strategic messaging in neutral colors.
Creative campaign artwork emphasizing clarity and strategic messaging in neutral colors.

Experience Matters

Over the years, I've shaped brands that speak clearly and resonate deeply, turning complex ideas into visual stories.

Roles

Brand Design Lead

Led identity and campaign projects for diverse clients.

A clean workspace with sketches and a laptop showing brand design concepts in progress.
A clean workspace with sketches and a laptop showing brand design concepts in progress.
Creative Strategist

Experience. With our intuitive design and user-friendly interface, your website will captivate visitors. 2

Contact

Get in touch to discuss your next project.

Email

Phone

johnfrancisbastos@gmail.com

(215) 555-0198

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